The Bushmaster 4x4 Origin Story

Growing up, Ryan and Josh had a knack for building cars—and an even greater talent for breaking them. Ryan spent his youth tinkering with old BMWs, falling in love with their classic designs (and becoming well-acquainted with their frequent need for repairs). Josh, on the other hand, was immersed in 90s GM vehicles, gaining hands-on experience in the art of constant car maintenance. Their shared experiences under the hood forged a bond that would later drive their off-roading adventures.

For over ten years, Ryan and Josh have been conquering trails and exploring the great outdoors. Their off-roading escapades taught them the ins and outs of vehicle performance, durability, and the importance of reliable equipment. It was during these adventures that they found inspiration in the bold lines and classic aesthetics of vintage off-road trucks, sparking a vision to bring retro designs back to life.

After putting a base model Nissan Frontier through its paces off-road, Ryan and Josh were impressed by its capabilities. However, they realized that the aftermarket offerings for the Frontier were lacking, especially for enthusiasts seeking retro-inspired designs. This revelation sparked an idea: why not create their own solutions?

Introducing Bushmaster 4x4

With a vision to provide friendly, helpful advice and unique products, Ryan and Josh founded Bushmaster 4x4. Their mission is to offer simple, affordable, and distinctive parts that pay homage to the retro designs of the 70s and 80s. They believe that upgrading your vehicle shouldn't break the bank—or your spirit.

Drawing inspiration from the Datsun off-road days, Bushmaster 4x4's products blend nostalgic aesthetics with modern reliability. Their upcoming line includes a sport bar, retro decals, Datsun-inspired wheels, and complete suspension lift kits. Each product is designed to enhance your Nissan Frontier's performance while giving it a timeless look.